As the pandemic continues, consumers will shop very differently this holiday season, according to “We’ve Never Seen a Holiday Season Like This Before,” a new report from Adlucent, an Advantage Marketing Partners agency.

While most Adlucent clients are starting holiday promotions between November 1 and November 30, they also expect customers to start holiday shopping earlier this year compared to last, as the rise in e-commerce and caution surrounding in-store shopping continue, the report notes.

“We’ve Never Seen a Holiday Season Like This Before” delves into 13 ways retailers are driving digital performance and offers proven marketing tactics for increasing sales during Q4 2020.

“In the absence of reliable projections based on past holiday seasons, having a science-based and experimental approach to test and validate your holiday marketing strategy will be critical to success in 2020,” according to the report.

 

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