Do Now, Do Next: Navigating the COVID-19 Pandemic and Recovery
IRVINE, California — Without a coronavirus vaccine, it will likely be 12 to 18 months…
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COVID-19: Goodwill Conversion
The way in which manufacturers and marketers respond during the COVID-19 crisis will determine how…
Learn MorePredicting Shopper Behavior During the Pandemic-Driven Recession
Many of us have experienced navigating a business through a recession. But no brand or…
Learn MoreE-Commerce Trends: Before, During and After COVID-19
IRVINE, California — Pandemic-driven changes in online shopping behavior will have an enduring impact on…
Learn MoreAre You Ready for the Post-Pandemic Shopper?
Even as brands and retailers pivot again and again to navigate the rapidly evolving changes…
Learn MoreThe Super Surge of New Brand Trial During COVID-19
As the COVID-19 pandemic has led to a sharp spike in pantry loading and an…
Learn More‘COVID-19 CPG Industry Update 2’ Reveals Shopper Concerns and Choices
“COVID-19 CPG Industry Update 2,” the second report on consumer trends during the pandemic published…
Learn More‘COVID-19 CPG Industry Update’ Delves into Shopper Behavior
A new report from Advantage details the dramatic shifts in shopper behavior caused by the…
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