The Rapidly Rising Influence of Product Reviews
“Trust, but verify.” The Russian proverb made internationally known by President Ronald Reagan could serve…
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How the Pandemic Should Change Planogramming (Maybe Forever)
The COVID-19 pandemic has upended how, where and what Americans are buying — rendering traditional…
Learn MoreOur Experts Weigh In: Optimizing Online and Offline Shelves
IRVINE, Calif. — To successfully navigate the “perfect storm” created by the nation’s health crisis,…
Learn MoreThe Habit Opportunity: How Brands Can Adapt to Consumers’ Shifting Routines
Greer Pearce of AMP Agency, an Advantage Marketing Partners agency, looks at new consumer needs.
Learn MoreDigital Commerce and the New Normal
As early as March, pandemic shoppers rushed to purchase items online and as the country…
Learn MoreBrands Challenged by Unauthorized Online Sellers
IRVINE, California — Amazon shoppers are often unaware their purchases are sold by unauthorized third-party…
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Robb Powell of Advantage Digital Commerce offers insights on the explosive growth of online grocery.
Learn MoreThe Pandemic’s Financial Impact on Shopper Behavior
The pandemic’s economic impact on Americans at all income levels and continuing financial uncertainty have…
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