Brands Accelerated Their Purpose amid COVID-19. How Long Will It Continue?
Elizabeth Fogerty of EDGE, an Advantage Marketing Partners agency, shares advice for purpose-driven branding.
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Consumers Keen on Health-and-Wellness Food and Drinks
Months into the pandemic, brands and retailers continue to navigate shopper sentiment and behavior, especially…
Learn MoreThe Difficult Task of Staying Brand Safe in 2020
Will Braithwaite of Jun Group, an Advantage Marketing Partners agency, offers insights into brand messaging.
Learn More5 Must-Do Tactics When Advertising on YouTube
Marketers who are counting on social media campaigns to capture today’s consumers should know: YouTube…
Learn MoreMost Halloween Candy Sales to Occur in Stores
Advantage Sales’ Kimberly Senter shares her insights on Halloween 2020.
Learn MoreWe’ve Never Seen a Holiday Season Like This Before
As the pandemic continues, consumers will shop very differently this holiday season, according to “We’ve…
Learn MoreJoe Driscoll Named President of J.L. Buchanan, an Advantage Sales Agency
MINNEAPOLIS — Joe Driscoll, formerly CEO of Pearson’s Candy Company, has been named president of…
Learn MoreTune Up Your Tone of Voice on Social
Lisa Hurst of Upshot, an Advantage Marketing Partners agency, offers timely social media advice.
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