I’m the ‘Sample Guy,’ the Most Popular Person in the Store
There aren’t many jobs that not only allow — but require ― you to give…
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Super Bowl 2023: Who’ll Be Watching and What Will They Be Spending?
More Americans are planning to get together for Super Bowl parties this year, as 54%…
Learn MoreWebinar: Advantage and J.M. Smucker Share Strategy for Maximizing Impact of Retail Services
Andy Keenan, Advantage Solutions’ executive vice president, retail services, and Geoff Tanner, chief commercial and…
Learn MoreCPG Product Manufacturers’ and Retailers’ 2023 Strategies Diverge in Key Areas, Survey Says
When it comes to price increases, trade spending, product assortment and fill rates, consumer packaged…
Learn MoreMy 3 (Plus 2 More) Commerce Resolutions for 2023
I was ready to knock out my gym-resolution workout while thinking about tonight’s diet-resolution dinner…
Learn MoreGoing Premium: Understanding What Gen Z and Millennials Value
Advantage Unified Commerce’s Kelly Ravestijn offers her insights on what “premium” means now.
Learn MoreAMP Agency Report: Top Trending Topics for Winter 2022-2023
From the continued fascination with Advent calendars for sampling products to ending meals with sweet…
Learn MoreA Brandshare Report: Fragrance for All
As definitions of beauty and wellness have evolved, fragrance has risen as a top category…
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