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10.10.2024

As Latine consumer base grows, here’s what brands should know

Liz Aviles and Gerardo “G” Orta are both proud descendants of Latine immigrants and torchbearers…

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10.03.2024

Retailers, brands turn to innovation and price shifting to draw shoppers: Advantage Outlook

As the rate of inflation continues to slow, retailers and consumer packaged goods manufacturers are…

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09.30.2024

No longer just a quick stop, convenience stores are becoming destinations

Despite ongoing economic headwinds, convenience stores across the U.S. are finding new and innovative ways…

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09.23.2024

At Kroger Wellness Festival, Advantage’s Andrea Young and Olympian Laurie Hernandez to speak on inclusion

Andrea Young, chief operating officer for experiential services, knows a thing or two about the…

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09.19.2024

Move over, pumpkin! Hot cocoa is the hot flavor this holiday season

Perennial flavor favorites pumpkin and pumpkin spice have been dethroned in the battle of the…

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09.17.2024

Fueled by consumer demand, private brands continue to gain market share in stores

Private brands have gained market share on national brands for three consecutive years, continuing a…

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09.16.2024

Retailers, are you ready for the biggest Halloween ever? Here are trends you should be watching

Some Halloween shoppers stocked up on candy weeks ago. Others are waiting for the last…

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09.12.2024

Q&A with Advantage Solutions’ chief storyteller Kelli Hammersmith on what’s behind the company’s rebrand

When Kelli Hammersmith was first approached about coming to work for Advantage Solutions, she wasn’t…

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