Hospitality Industry Finds Positives Amid the Pandemic
It will take many years to assess and mourn the devastating and lasting effects COVID-19…
Embracing Incongruity: Uncovering Unexpected Brand Potential on Twitch
Bianca Borrero-Barreras of Upshot, an Advantage Marketing Partners agency, offers advice for optimizing Twitch.
Enthusiastic Shoppers Celebrate the Return of Sampling
Sampling is back — in a powerful, stirring way. After pandemic-related safety concerns caused retailers…
Liz Aviles of Upshot, an Advantage Marketing Partners agency, shares how Gen-Z is shaping brands.
How the Foodservice Industry Is Evolving in the Digital Age
As grueling as the pandemic-caused disruption and challenges have been on the foodservice industry, COVID-19…
Wellness 2022: Opportunities for Brands and Retailers
Consumer and product trends show movement in a market and reveal new opportunities — and…
Outlook June 2021: Grocery Manufacturers and Retailers
Halfway into 2021, as much of the country is easing pandemic restrictions, grocery industry players…
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