Brands, Should You Be Investing More Marketing Dollars in Streaming TV?
With linear viewership and spending levels dropping virtually every year, the epitaphs for TV advertising…
Worlds Colliding: Omnichannel Analytics Must Evolve as Decentralized Commerce, Virtual Shopping and the Supply Chain Disrupt Status Quo
Binn Ross, with Advantage Intelligence’s Atlas platform, offers insights on analytics in an omnicommerce world.
Retailers, Are You an Omnichannel Shopper Favorite?
From the surge in e-commerce brought on by the pandemic to the rise of TikTok…
Gen Z Wants Product Samples ― With a Few Changes, Please
Most Gen Z consumers enjoy receiving product samples, which are often a deciding factor in…
How Stop & Shop Is Using AI, Not Cookies, To Target Customers
AMP Agency’s Samantha Weiss weighs in on cookie-less marketing.
Mutual Goals: Data-Driven Intelligence ― and a Strong Partner ― Is Critical to C-Store Success
Advantage Sales’ Mark Larrabee shares his thoughts on the state of the convenience channel.
Trust Your Gut? Pre- and Probiotics Breed Confusion in Digestive Health
Nearly half of U.S. adults are concerned about or treating digestive irregularities and more than…
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