Summer Vacation: Americans Look Forward to Traveling
After health and financial concerns kept nearly six in 10 Americans home last summer, vacation…
2021 Commerce Trends: The Future With 20/20 Vision
In the past year, conventional methods of attracting and maintaining consumer attention have been pressure…
Social Insights and Tactics That Will Help You Drive Conversions in 2021
Social channels drove revenue for brands 100% more efficiently in 2020 versus 2019 — and…
Christina Coyle Joins Advantage as Senior Vice President, Talent Acquisition
IRVINE, California — Christina Coyle, formerly head of talent acquisition, North America for ISS Facility…
How Online Grocery Platforms Can Harness the Impulse Buy
You stack your last grocery on the conveyor belt at the checkout line when something…
Amazon Is Loosening Its Grip on Customers and Letting Some Sellers Reach Out to Them
Fahim Naim of eShopportunity, an Advantage Digital Commerce agency, speaks about Amazon’s latest moves.
Meet Your New Consumer Target: Their Avatar
Liz Aviles of Upshot, an Advantage Marketing Partners agency, sees opportunity selling to “metaverse” shoppers.
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