Pulse Survey: Shopper Interest in Sampling Runs High
As brands and retailers relaunch in-store product sampling, eight in 10 consumers — and nine…
Consumer On-Premise and Off-Premise Dining Preferences Heading Into Fall
A majority of Americans feel comfortable dining out at restaurants — outdoors, especially, according to…
How to Effectively Leverage The Power of Digital Marketing
Samantha Thu of AMP Agency, an Advantage Marketing Partners agency, shares her digital marketing expertise.
Retail Media Planning: Don’t Forget the Shoppers!
It would be an understatement to say that retail media has had a hand in…
Advantage and 84.51° Agreement Provides Omnichannel Insights and Media Activations
Advantage Solutions and 84.51°, Kroger’s wholly owned retail data science, insights and media company, have…
Indulgent Food Trend: Premium or Permissible
The pandemic spurred consumers to look for comfort and escape in their food. But as…
Advantage Solutions and Eversight Partner to Reinvent Trade Promotion
IRVINE, Calif. — In a move that will accelerate trade promotion innovation, Advantage Solutions is…
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