Advantage Solutions: Powering Commerce. Driving Your Growth.

Powering Commerce.
Driving Growth.
Every Day.

What do We Do?

We help brands and retailers grow sales, lower costs and solve problems.

Our sales and retailer services help brands and retailers of all sizes get the right products on the shelf, whether physical or digital. Our marketing teams influence shoppers to buy those products, wherever and however they shop.

A ONE-OF-A-KIND ENTERPRISE

We deliver our solutions at an unparalleled scale with unmatched efficiency. Our results are driven by a relentless commitment to service and performance.

Sales
SERVICES

Our peerless Sales solutions, including technology-enabled headquarter sales, retail merchandising and business process outsourcing, are found in more than a dozen retail channels.

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Marketing
SERVICES

Our award-winning Marketing agencies drive demand, trial and loyalty through branding, advertising, performance marketing, experiential marketing and media.

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Retailer
SERVICES

Our Retailer Services lead in private brand services, merchandising, in-store and online experiences, and retail media strategy and activation.

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Our comprehensive sales and marketing capabilities power commerce and drive growth in stores and online.

Mission-critical core sales services
Specialized marketing services
Omnichannel solutions, from search to shelf to sale

$1.5B+
Investment in new capabilities since 2014

50+
Acquisitions since 2014

$290M
Investment in omnichannel solutions since 2014

$8M
Average annual investment in talent acquisition and development

We’re large, but nimble.

Our extensive reach supports broadscale sales and marketing initiatives that bring more products to the physical and digital shelf with campaigns that influence more consumers and shoppers, faster, cheaper and more effectively.

Coast-to-coast reach in headquarter sales, in-store merchandising and sampling services in the U.S. and Canada
Targeted digital advertising at scale using first-party data
Strategic investments in Africa, Asia, Australia and Europe to serve the global needs of multinational, regional and local manufacturers

3.5K+
Clients

200K
U.S. physical stores visited

$180B
Physical and digital sales managed

17
Channels of trade

2M+
In-store sampling events each year

95%
U.S. retailers using Advantage as exclusive in-store experiential partner

No. 1
Private-label company
Retailer merchandising company

Our Sales, Marketing and Retailer Services teams have been recognized by clients and customers as premier partners.

From retailer headquarters to physical and digital carts, our work drives product visibility, availability and sales.

Significant, measurable results
Preferred partners and agencies of record

17%
Average first-year sales growth
Recent national clients who switched to Advantage Sales

40%
More growth on average than direct sales teams

35-50%
Cost savings vs. directly staffed models of our sales service

17%
Higher private brand share of sales mix
For retailers working with Daymon

Sampling of marketing awards, recognitions, honors

Adweek
The Ad Club
Chief Marketer
The Effie Awards

Google Premier Partner
Graphic Design USA
Marcom Awards

The Advantage of Advantage

Our position at the intersection of brands, retailers and consumers affords us a unique perspective.

Our superpower: Identifying needs, pain points and areas of opportunity up close, in real time.

From the consumer’s couch to the retailer’s cash register, we find shoppers and turn them into buyers, gathering and using valuable data at every step.

A Relentless Dissatisfaction With the Status Quo

Restless? Humble? Focused on the future? Yes, yes and most certainly yes.

Delivering results in the consumer goods and retail sphere demands nothing less, which is why we’ve embraced change from the start.

Future-Forward Vision and Service

Our unique vantage point allows us to strategically and proactively invest in new ways to solve problems and seize on opportunities faster.

We continually invest in

The best talent
The newest and most sophisticated technology, data and analytics
Ahead-of-the-curve capabilities
Best-in breed acquisitions and partnerships

Our Diversity Is Our Superpower

A service business is a people business and we’re powered by skilled and passionate people.

We’re a talented, diverse group of more than 60,000 associates — entrepreneurs, subject matter professionals, retail operators, data scientists and creatives — with experience in a broad range of industries.

We’re committed to creating a workplace where everyone is respected, valued for their uniqueness and has an opportunity to succeed. Our eight employee resource groups offer associates the opportunity to build community, grow personally and professionally, and bring their perspective to topics that spur innovation and build business.

Diversity, Equity and Inclusion

The Advantage of Advantage

Our position at the intersection of brands, retailers and consumers affords us a unique perspective.

Our superpower: Identifying needs, pain points and areas of opportunity up close, in real time.

From the consumer’s couch to the retailer’s cash register, we find shoppers and turn them into buyers, gathering and using valuable data at every step.