What do We Do?

We generate demand for consumer brands and retailers, converting shoppers into buyers in every way they shop.

A ONE-OF-A-KIND ENTERPRISE

We provide brands and retailers with unmatched scale, intelligence and top talent.

The Advantage of Advantage

Our position at the intersection of brands, retailers and consumers affords us a unique perspective.

A Relentless Dissatisfaction With the Status Quo

Restless? Humble? Focused on the future? Yes, yes and most certainly yes.

Delivering results in the consumer goods and retail sphere demands nothing less, which is why we’ve embraced change from the start.

Future-Forward Vision and Service

Our unique vantage point allows us to strategically and proactively invest in new ways to solve problems and seize on opportunities faster.

We continually invest in

  • The best talent
  • The newest and most sophisticated technology, data and analytics
  • Ahead-of-the-curve capabilities

Our Diversity Is Our Superpower

A service business is a people business and we’re powered by skilled and passionate people.

We’re a talented, diverse group of more than 60,000 associates — entrepreneurs, subject matter professionals, retail operators, data scientists and creatives — with experience in a broad range of industries.

We’re committed to creating a workplace where everyone is respected, valued for their uniqueness and has an opportunity to succeed. Our eight employee resource groups offer associates the opportunity to build community, grow personally and professionally, and bring their perspective to topics that spur innovation and build business.

The Advantage of Advantage

Our position at the intersection of brands, retailers and consumers affords us a unique perspective.

A Relentless Dissatisfaction With the Status Quo

Restless? Humble? Focused on the future? Yes, yes and most certainly yes.

Delivering results in the consumer goods and retail sphere demands nothing less, which is why we’ve embraced change from the start.

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Future-Forward Vision and Service

Our unique vantage point allows us to strategically and proactively invest in new ways to solve problems and seize on opportunities faster.

We continually invest in

  • The best talent
  • The newest and most sophisticated technology, data and analytics
  • Ahead-of-the-curve capabilities

slide-image

Our Diversity Is Our Superpower

A service business is a people business and we’re powered by skilled and passionate people.

We’re a talented, diverse group of more than 60,000 associates — entrepreneurs, subject matter professionals, retail operators, data scientists and creatives — with experience in a broad range of industries.

We’re committed to creating a workplace where everyone is respected, valued for their uniqueness and has an opportunity to succeed. Our eight employee resource groups offer associates the opportunity to build community, grow personally and professionally, and bring their perspective to topics that spur innovation and build business.

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News and Publications

10.10.2024

As Latine consumer base grows, here’s what brands should know

Liz Aviles and Gerardo “G” Orta are both proud descendants of Latine immigrants and torchbearers…

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10.03.2024

Retailers, brands turn to innovation and price shifting to draw shoppers: Advantage Outlook

As the rate of inflation continues to slow, retailers and consumer packaged goods manufacturers are…

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09.30.2024

No longer just a quick stop, convenience stores are becoming destinations

Despite ongoing economic headwinds, convenience stores across the U.S. are finding new and innovative ways…

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09.23.2024

At Kroger Wellness Festival, Advantage’s Andrea Young and Olympian Laurie Hernandez to speak on inclusion

Andrea Young, chief operating officer for experiential services, knows a thing or two about the…

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Our Clients

From emerging brands to the world’s most recognized names, we’re proud to serve more than 3,500 clients across a wide variety of industries.