Advantage connects people, brands and opportunities around the world.

Advantage Solutions

Our CDS organization is Costco’s preferred in-house marketing company for warehouse clubs in 11 countries and regions, including China.

Outside the U.S., Daymon, the pioneering leader in private-brand development, works from offices in Lisbon, Tokyo, Shanghai and Johannesburg.

SAS Retail, the largest provider of in-store merchandising and other retailer services in the U.S., continues to expand globally, with footprints in Canada, China and Japan.

Our partners Smollan and Advantage Smollan work with consumer goods companies and retailers in 35 countries in Europe, Asia, Africa, South America and Oceania, acting as strategic advisors and creating and executing insight-led solutions designed to influence what, when, where and how shoppers browse and buy across multiple categories and channels.

Together, these teams provide a full scope of strategic sales, marketing, data and technology, and business outsourcing services and solutions.


  • Headquarter and Field Sales Services
  • In-Store Merchandising
  • Retailer Services


  • Brand Development and Design
  • Shopper and Consumer Marketing
  • Digital Marketing and Media
  • Experiential Marketing and Sampling

Data and technology

  • Business Intelligence and Insights
  • Retail Execution Optimization
  • Retail Content Syndication

Business services

  • Talent Acquisition, Learning, Development and Management
  • Business Process Outsourcing
  • Brand Experience Management