Advantage connects people, brands and opportunities around the world.

Advantage Solutions

Our CDS organization is Costco’s preferred in-house marketing company for warehouse clubs in 12 regions (US, Canada, Mexico, Spain, France, Sweden, Japan, Taiwan, Korea, China, Australia, New Zealand).

Outside the U.S., Daymon, the pioneering leader in private-brand development, operates in several international markets, leveraging its global reach helping retailers and suppliers to bring brands to life faster and more profitably.

SAS Retail, the largest provider of in-store merchandising and other retailer services in the United States, operates in more than 50,000 retail stores across the U.S. and Canada.

Our partners Smollan and Advantage Smollan work with consumer goods companies and retailers across Europe, Asia, Africa, South America and Oceania, acting as strategic advisors and creating and executing insight-led solutions designed to convert shoppers into buyers across multiple categories and channels.

Together, these teams provide a full scope of strategic sales, marketing, technology and business outsourcing services and solutions.


  • Headquarter and Field Sales Services
  • In-Store Merchandising
  • Retailer Services


  • Brand Development and Design
  • Shopper and Consumer Marketing
  • Digital Marketing and Media
  • Experiential Marketing and Sampling

Data and technology

  • Business Intelligence and Insights
  • Retail Execution Optimization
  • Retail Content Syndication

Business services

  • Talent Acquisition, Learning, Development and Management
  • Business Process Outsourcing
  • Brand Experience Management