The Future of E-Commerce Demands a Better Understanding of Online Consumer Journeys
Katie Giuditta of Advantage Unified Commerce offers best practices for brand marketers.
Survey: Retailers Must Strategize to Maximize Potential Amid Inflation
Advantage’s Jill Blanchard and Daymon’s Jim Griffin share advice for managing brands and private brands.
Inflation, Indulgence, Influence: The Changing Nature of Premium Shopping
Advantage Unified Commerce’s Kelly Ravestijn delves into young adults’ taste for premium products.
Dear Brands — Hispanics Are More Than Hard Work and Great Fiestas
Liz Aviles of Upshot, an Advantage agency, offers advice to marketers creating Hispanic-centered campaigns.
Search Isn’t Sexy, But It Sells
Advantage Unified Commerce’s Will Blesener shares tips for getting the most out of search marketing.
Modern Measurement: The Subtle Art of Generating Results and ROI
Advantage Unified Commerce’s Fran Brinkman offers best practices for leveraging marketing performance data.
Gen Z Doesn’t Care About NFTs, but Here’s Why They May Eventually
Upshot’s Bianca Borrero-Barreras offers advice for brands using NFTs as marketing tools.
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