The Difficult Task of Staying Brand Safe in 2020
Will Braithwaite of Jun Group, an Advantage Marketing Partners agency, offers insights into brand messaging.
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We’ve Never Seen a Holiday Season Like This Before
As the pandemic continues, consumers will shop very differently this holiday season, according to “We’ve…
Learn MoreJoe Driscoll Named President of J.L. Buchanan, an Advantage Sales Agency
MINNEAPOLIS — Joe Driscoll, formerly CEO of Pearson’s Candy Company, has been named president of…
Learn More4 Ways to Rethink Recruiting for Essential Roles
The pandemic has affected nearly every aspect of the way — and if — people…
Learn MoreHalloween 2020: A Tricky Situation for Revelers and Retailers
Halloween will look different this year, but half of revelers plan to decorate for the…
Learn MoreWhat Direct-to-Consumers Are Missing as They Open Stores
Leading up to the pandemic, the bedding brand Casper was in the midst of opening…
Learn MoreNew Opportunities in the Surging Online Grocery Marketplace
IRVINE, California — As the pandemic accelerates online purchases, consumer packaged goods makers have new…
Learn MoreHow the Pandemic Should Change Planogramming (Maybe Forever)
The COVID-19 pandemic has upended how, where and what Americans are buying — rendering traditional…
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