Pulse Survey: Shopper Interest in Sampling Runs High
As brands and retailers relaunch in-store product sampling, eight in 10 consumers — and nine…
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Advantage and 84.51° Agreement Provides Omnichannel Insights and Media Activations
IRVINE, California — Advantage Solutions and 84.51°, Kroger’s wholly owned retail data science, insights and…
Learn MoreAdvantage Solutions and Eversight Partner to Reinvent Trade Promotion
IRVINE, Calif. — In a move that will accelerate trade promotion innovation, Advantage Solutions is…
Learn MoreOutlook June 2021: Grocery Manufacturers and Retailers
Grocery industry players are focused on forecasting sales, optimal product pricing and assortment, and return…
Learn MoreShoppers Have Changed. Here’s What Brands and Retailers Should Do About It
Will we ever learn to recognize what’s happening in the marketplace as it’s happening and…
Learn MoreFinding The New Normal
Pandemic-fueled changes in what and where Americans eat are likely to continue even as the…
Learn MoreOutlook 2021: Grocery Manufacturers and Retailers
After a chaotic 2020, grocery industry players are focused on keeping products available on the…
Learn More10 Retailers That Offer Price Adjustments
Jill Blanchard of Advantage Sales shares her take on price-matching policies.
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