Decode Gen Z’s Commerce Habits
Gen Z consumers, the first truly omnichannel generation, shop online and in-stores with balance and…
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Inflation and Self-Checkout Impact Candy and Snack Sales
Front-end candy and snacks sales have been impacted by higher prices at the shelf and…
Learn MoreA Brighter Summer? Americans Plan BBQs and Get-Togethers
As the U.S. emerges from the “full-blown pandemic phase” of COVID-19, more Americans will host…
Learn MoreA Metaverse-Driven Transformation Is Coming to Retail
Liz Aviles of Upshot, an Advantage agency, sees opportunity in marketing to consumers’ digital identities.
Learn MorePulse Survey: Grocery Shoppers Respond to Rising Prices
With most grocery manufacturers raising prices — and retailers increasingly passing those hikes on to…
Learn MoreInfographic: Do It or Diet
Most Americans say they’re confident in their ability to choose healthy foods, but four in…
Learn MoreCultural IQ: Seven Trends to Act On This Year
Consumers are adapting to new norms, rejecting what no longer works for them (e.g., the…
Learn MorePulse Survey: “I Think I’ll Try That”
While brands and retailers settle on product innovation, marketing and placement strategies during this tumultuous…
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