Are You Ready for the Post-Pandemic Shopper?
Even as brands and retailers pivot again and again to navigate the rapidly evolving changes…
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The Super Surge of New Brand Trial During COVID-19
As the COVID-19 pandemic has led to a sharp spike in pantry loading and an…
Learn More‘COVID-19 CPG Industry Update 2’ Reveals Shopper Concerns and Choices
“COVID-19 CPG Industry Update 2,” the second report on consumer trends during the pandemic published…
Learn More‘COVID-19 CPG Industry Update’ Delves into Shopper Behavior
A new report from Advantage details the dramatic shifts in shopper behavior caused by the…
Learn More5 Reasons In-Store Experiences & Events Matter
In-store experiences and events have an immediate and a lasting effect on shopper behavior, according…
Learn MoreTargeting Busy Moms? Give Dad Another Look
Those working in the retail and consumer goods industry are very familiar with the “time-strapped,…
Learn MoreThe Youngest Generations Demand Personalization
Jason Roussos of Adlucent, an Advantage Marketing Partners agency, reveals consumer attitudes about digital marketing.
Learn MoreCulinary Crystal Ball: 7 Trends in Eating
Thinking about culinary shifts in 2020? Wondering what trends might affect the food and beverage…
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