During the pandemic, the number of pet adoptions spiked. Now, as consumers focus on their health and wellness and look for products that are healthy, sustainable and packed with functional ingredients, they’re doing the same when shopping for their animal companions.
According to a new report by Brandshare, an Advantage agency specializing in omnichannel consumer experiences through product sampling, consumers’ humanization of pets and growing interest in pet health and wellness products has led to pet product premiumization and new pet care innovations. Consumers are choosing brands that offer products they feel will support their pets’ needs in maintaining a happy and healthy life.
“Healthy Paws: How the Pet Industry Is Expanding into Health and Wellness” offers an update on the pet industry and pet owners, including product trends and pet owner shopping behavior.