The Rapidly Rising Influence of Product Reviews
“Trust, but verify.” The Russian proverb made internationally known by President Ronald Reagan could serve…
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New Opportunities in the Surging Online Grocery Marketplace
As the pandemic accelerates online purchases, consumer packaged goods makers have new opportunities to gain…
Learn MoreOur Experts Weigh In: Optimizing Online and Offline Shelves
IRVINE, Calif. — To successfully navigate the “perfect storm” created by the nation’s health crisis,…
Learn MoreBrands, Here’s How to Rethink Your Paid Media Plans
As brands reevaluate their media plans and adjust to the latest market disruptions, changes in…
Learn MoreDigital Commerce and the New Normal
As early as March, pandemic shoppers rushed to purchase items online and as the country…
Learn MoreBrands Challenged by Unauthorized Online Sellers
IRVINE, California — Amazon shoppers are often unaware their purchases are sold by unauthorized third-party…
Learn MoreThe Pandemic’s Financial Impact on Shopper Behavior
The pandemic’s economic impact on Americans at all income levels and continuing financial uncertainty have…
Learn MoreTop 3 Questions About Social Marketing During Tumultuous Times
The pandemic and recent civil unrest over racial injustice have upended marketing plans of every…
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