5 Must-Do Tactics When Advertising on YouTube
Marketers who are counting on social media campaigns to capture today’s consumers should know: YouTube…
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We’ve Never Seen a Holiday Season Like This Before
As the pandemic continues, consumers will shop very differently this holiday season, according to “We’ve…
Learn MoreTune Up Your Tone of Voice on Social
Lisa Hurst of Upshot, an Advantage Marketing Partners agency, offers timely social media advice.
Learn MoreWhat Direct-to-Consumers Are Missing as They Open Stores
Leading up to the pandemic, the bedding brand Casper was in the midst of opening…
Learn MoreThe Rapidly Rising Influence of Product Reviews
“Trust, but verify.” The Russian proverb made internationally known by President Ronald Reagan could serve…
Learn MoreNew Opportunities in the Surging Online Grocery Marketplace
IRVINE, California — As the pandemic accelerates online purchases, consumer packaged goods makers have new…
Learn MoreOur Experts Weigh In: Optimizing Online and Offline Shelves
IRVINE, Calif. — To successfully navigate the “perfect storm” created by the nation’s health crisis,…
Learn MoreBrands, Here’s How to Rethink Your Paid Media Plans
As brands reevaluate their media plans and adjust to the latest market disruptions, changes in…
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