Improving Trade Promotion Effectiveness
Learn new insights into trade promotion management and optimization.
Inside Advantage Summer 2014
Read about our acquisition of LTE Group, broad pet channel reach and new analytics capabilities.
Advantage Majority to Leonard Green & Partners Affiliates, CVC
NEW YORK — Funds advised by Apax Partners have agreed to sell their majority ownership…
The Evolving Millennial: Winning Their Loyalty
The SMARTeam offers insights into influencing Millennials’ shopping behavior.
Inside Advantage Winter 2014
Read about in-store sampling solutions, digital and multicultural marketing acquisitions and the latest CPG predictions.
Raising the Bar on CPG Sales Force Talent
Learn to cultivate a new generation of leaders and discover Advantage’s Accelerated Career Experience program.
Health Conscious Attitudes Shape Business Decisions
This report by the Advantage SMARTeam details insights on health-conscious consumers and shopper behavior.