Strategies for Navigating through the Global Crisis
There’s no precedent for what we’re experiencing as governments, businesses, communities and economies around the…
When Your Client Pauses Ad Spend
Jason Roussos of Adlucent, an Advantage Marketing Partners agency, offers his insights on supporting clients.
‘COVID-19 CPG Industry Update’ Delves into Shopper Behavior
A new report from Advantage details the dramatic shifts in shopper behavior caused by the…
Voice Commerce and the Retail Revolution
Bryan Forbes of IN Connected, an Advantage Marketing Partners agency, delves into voice commerce.
Grocery Brands and Retailers Grapple with COVID-19
As the coronavirus pandemic causes dramatic changes in shopper behavior, consumer goods makers and retailers…
5 Reasons In-Store Experiences & Events Matter
In-store experiences and events have an immediate and a lasting effect on shopper behavior, according…
E-Commerce Image Strategy: Showing Before Scrolling
Every minute, busy consumers are picking up their mobile devices with shopping on their minds…
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