Shopper Marketing Builds Brands, Drives Loyalty
Shopper marketing is a powerful promotion strategy, with both immediate and long-term positive impact on…
Proof Positive: Sampling Brings Long-Term Value
In-store sampling drives brand loyalty and reinvigorates sales of established brands, according to a study…
Americans Are Getting Snack to Health
The rise in clean-label and plant-based eating is changing the snacking landscape in America.
Location- and Item-Level Data Drives Brand ROI
The ability to combine store-level performance data with critical shopper intelligence and geodemographic data is…
New Tech Boosts Return on Retail Investment
Atlas Technology Group is piloting an intelligent retail coverage system that enables on-the-fly changes to…
Hatch Expo West Trend Report 2019
Discover the top trends coming out of Natural Products Expo West 2019.
Upshot’s 8 Trends to Watch in 2019
Learn how brands are responding to cultural and marketplace forces.