Inside Advantage

Spring 2019 Issue

In this issue, you’ll find

  • A new method for prioritizing e-commerce opportunities
  • Ways to leverage store-level, shopper, geodemographic and psychographic data
  • Breakthrough technology that increases return on retail investment
  • New thinking on evaluating trade promotions
  • Research proving the long-term value of shopper marketing and in-store sampling

Click on the cover to read the current issue or download a printable PDF.

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About Inside Advantage

Inside Advantage is Advantage Solutions’ quarterly publication focusing on research and insights, best practices, innovation and trends affecting today’s retail and consumer goods business.

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