Inside Advantage

Spring 2019 Issue

In this issue, you’ll find

• A new method for prioritizing e-commerce opportunities
• Ways to leverage store-level, shopper, geodemographic and psychographic data
• Breakthrough technology that increases return on retail investment
• New thinking on evaluating trade promotions
• Research proving the long-term value of shopper marketing and in-store sampling

Click on the cover to read the current issue or download a printable PDF.