The average Thanksgiving dinner host spends $334 feeding 11 people, according to the second annual Advantage “Happy Facts-Giving” infographic.

While three-fourths of Thanksgiving dinner hosts relish the role, 10% loathe it, according to “Happy Facts-Giving 2019.” Love it or hate it, nearly three in 10 say hosting Thanksgiving is a financial strain.

As online shopping grows in popularity, e-commerce spending on Thanksgiving grew nearly 28% last year, with the value of the average order rising 8%. For consumers who start their holiday shopping in stores on Thanksgiving day, 68% do so because they don’t want to miss the best deals, 55% say they enjoy shopping with family and friends, 26% say it’s something to do after the day’s celebration and 20% shop on Thursday to avoid shopping on Black Friday.

“Happy Facts-Giving 2019” compiles statistics from Accenture, Adobe Analytics, Deloitte, IRI, Kantar, LendingTree, National Restaurant Association, National Turkey Federation,  NRIX, RetailMeNot, U.S. Commerce Department and U.S. Energy Administration.

Facts-Giving Infographic

Download the Infographic