The Super Surge of New Brand Trial During COVID-19
As the COVID-19 pandemic has led to a sharp spike in pantry loading and an…
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‘COVID-19 CPG Industry Update 2’ Reveals Shopper Concerns and Choices
“COVID-19 CPG Industry Update 2,” the second report on consumer trends during the pandemic published…
Learn More‘COVID-19 CPG Industry Update’ Delves into Shopper Behavior
A new report from Advantage details the dramatic shifts in shopper behavior caused by the…
Learn More5 Reasons In-Store Experiences & Events Matter
In-store experiences and events have an immediate and a lasting effect on shopper behavior, according…
Learn MoreTargeting Busy Moms? Give Dad Another Look
Those working in the retail and consumer goods industry are very familiar with the “time-strapped,…
Learn MoreThe Youngest Generations Demand Personalization
Jason Roussos of Adlucent, an Advantage Marketing Partners agency, reveals consumer attitudes about digital marketing.
Learn MoreCulinary Crystal Ball: 7 Trends in Eating
Thinking about culinary shifts in 2020? Wondering what trends might affect the food and beverage…
Learn MoreHoliday Shopping Insights 2019
Uncertainty surrounding the economy, brands’ and retailers’ response to a shortened shopping season and the…
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