The ability to combine store-level performance data with critical shopper intelligence and geodemographic data is providing powerful insights to companies seeking to optimize their store-specific performance, according to Advantage subject matter experts in “Store-Level Strength: Location-Specific, Item-Level Data Drives Brand ROI.”
Store-specific data is informing new-item placement, assortment strategies and promotional activities, noted Lori Stillman, executive vice president for Advantage’s Analytics, Insights & Intelligence division. “We’ve always known that all stores are not equal, yet the ability to identify and execute against the opportunities that exist for items at the store- and item-level has long been a capability unique to advanced DSD suppliers,” she said. “It’s at the intersection of household and store where we can derive much smarter thinking and close the gaps on personalization desired by shoppers.”