Unleashing the Power of Trade Promotions
Retailers and consumer goods companies are paying too little attention to trade promotion’s influence on…
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Location- and Item-Level Data Drives Brand ROI
The ability to combine store-level performance data with critical shopper intelligence and geodemographic data is…
Learn MoreInside Advantage Spring 2016
Explore industry consolidation, the push to innovate and avoiding “analysis paralysis.”
Learn MoreInside Advantage Summer 2015
Read how Advantage is helping clients prepare for disruption and compete in this competitive environment.
Learn MoreAdvantage Acquires Atlas Technology Group
IRVINE, Calif. — Advantage Sales & Marketing LLC has acquired Atlas Technology Group, a leading…
Learn MoreDistilling Data for Better Promotions and Merchandising
Learn to turn data into insights with Advantage’s Speed to Insight™ analytics and intelligence platform.
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