The Commerce Score Helps Prioritize Digital Opportunities
One of the most pressing business challenges facing consumer goods manufacturers is not the identification…
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Location- and Item-Level Data Drives Brand ROI
The ability to combine store-level performance data with critical shopper intelligence and geodemographic data is…
Learn MoreInside Advantage Fall 2018
This issue of Inside Advantage focuses on anticipating and responding to industry change.
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Research by Adlucent, an Advantage Marketing Partners agency, reveals consumers want more transparency around brands…
Learn MoreImproving Trade Promotion Effectiveness
Learn new insights into trade promotion management and optimization.
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Read about our acquisition of LTE Group, broad pet channel reach and new analytics capabilities.
Learn MoreDistilling Data for Better Promotions and Merchandising
Learn to turn data into insights with Advantage’s Speed to Insight™ analytics and intelligence platform.
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