To stay relevant, brands must be agile and adapt by creating easily digestible social media content with mobile in mind, according to “Driving Purchase Decisions on Social,” a new report by Adlucent, an Advantage Marketing Partners agency.

Today’s social media offers companies a chance to meet their customers in new ways and provides platforms for cause marketing, customer service and social listening, according to the report.

“Driving Purchase Decisions on Social” includes:

  • Insights on the evolution of social media shopping
  • Ways brands can start meaningful, easily digestible conversations with shoppers
  • Key facts about Snapchat and TikTok
  • Important changes in other social media platforms brands need to¬† know
  • Recommendations to boost business results

“Understanding the ever-evolving consumer landscape on social media is one thing, but taking action to evolve with it and leverage it to drive business results is another,” the report noted.

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