IRVINE, California — Advantage Solutions has acquired Brandshare, a leading provider of omnichannel brand experiences through product sampling and digital engagement, from private equity investors Aperion Management, Leeds Novamark Capital and Ocean Avenue Capital Partners.

Brandshare partners with consumer packaged goods manufacturers, retailers and others to bring to life e-commerce, venue-based and event-based sampling; digital marketing campaigns; and consumer engagement initiatives, such as reward bags.

“We’re committed to continually investing in new ways to deliver transformative omnichannel sales and marketing services that help brands and retailers get products into the hands of consumers wherever they are and however they shop,” said Advantage Solutions CEO Jill Griffin. “Brandshare’s expertise and capabilities highly complement Advantage’s own, including our industry-leading in-store sampling services and our suite of sampling innovations, such as online grocery pickup and delivery sampling and digital product demonstrations, which we quickly scaled up during the pandemic to help our clients connect with shoppers in new ways.

“Brandshare’s talented team creates experiences that start the all-important conversations with consumers that lead to purchases. We welcome their passion, expertise and commitment to excellence.”

Brandshare works with top brands and retailers to engage shoppers and measure the impact of campaigns featuring products across categories, including food and beverage, beauty, health and wellness, baby care, household products, pet care and others. The agency also works with entertainment companies to create one-of-a-kind engagement campaigns.

“Our associates are looking forward to being part of Advantage’s future and bringing even more value to our business partners,” said Brandshare CEO Alan Verdun. “Advantage shares our mindset: Listen to consumer goods manufacturers and retailers, identify opportunities to grow their business and deliver unique, high-return solutions that build consumer demand.”