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Tom is an innovative leader with proven success in driving change management."

IRVINE, California — Tom Michaelis has been named president of Canada for Advantage Sales.

As president, Michaelis will lead Advantage’s relationships with existing and new clients in Canada. Michaelis previously served as president of Liviva Foods and chief sales officer of Unilever Canada.

He brings to Advantage more than 36 years of consumer packaged goods experience, including sales, general management, organizational development, shopper marketing and corporate strategy roles. Michaelis spent 32 years with Unilever, the last 10 in Canada.

“Tom is an innovative leader with proven success in driving change management — and as a former business partner, he knows Advantage well,” said Lisa Klauser, president of sales for Advantage Solutions. “We’re thrilled to welcome him to the Advantage family.”

Michaelis serves on the GS1 Canada board of governors and executive board.