In-app usage is increasing as people adjust to working from home, with more than three-fourths of those working remotely playing mobile games several times a day, according to “COVID-19 and Digital Advertising,” a new infographic by Jun Group, an Advantage Marketing Partners agency.
There has been a 75% bump in mobile gaming data each week and a 25% increase in mobile game downloads in the last month, according to Jun Group.
Social media influence is also growing, as Instagram campaigns generated 22% more impressions during the first quarter of 2020, compared to the fourth quarter of 2019.
