IRVINE, Calif. ― Advantage Solutions marketing agencies AMP Agency, Brandshare and Upshot have been named to the 2023 Chief Marketer 200, which lists the top brand engagement and activation agencies serving the United States.
The Chief Marketer 200 highlights agencies across 11 categories: experiential, sports and entertainment, promotion, retail/shopper, digital/content, social media, design and innovation, business-to-business demand generation, business-to-business brand engagement marketing, business-to-business experiential marketing and martech.
In selecting AMP Agency, Chief Marketer noted the agency is the go-to for brands seeking to “tap into strategic and creative expertise involving experiential, social media, digital and SEO marketing.” Earlier this year, the agency acquired Genome, a digital innovation, transformation and product development company.
Brandshare was singled out as “a partner with expertise in product sampling through curated subscription boxes, loyalty programs, e-commerce sampling, experiential activations and customer experience programs.” The company combined forces with venue-based sampling shop Brand Connections in September, to support delivering omnichannel solutions for clients.
At Upshot, Chief Marketer noted that clients are afforded the opportunity to “tap the minds of cultural anthropologists as well as of tech savants and media pros to create attention-commanding activations.” In addition, Upshot is an agency where “diversity gets more than lip service, with 93% of the management committee identifying as female, BIPOC or LGBTQ+.”
“This year’s CM200 represents an agency community made stronger and more resourceful than ever before,” said Jessica Heasley, group editor and publisher at Chief Marketer. “We hope that brand marketers will consider the partners on this list for their 2023 programs. They have all demonstrated incredible creativity and resilience and are poised to transform challenges into opportunities in the year ahead.”