Beekeeper realized early on that the ability to win on Amazon increasingly requires technology to allow agencies, brokers and their brand partners to glean data-driven insights."

IRVINE, Calif. — Advantage Solutions has acquired Beekeeper Marketing, a national sales agency focused on the e-commerce channel. Terms of the transaction were not disclosed.

Beekeeper represents more than 100 natural/organic/specialty consumer packaged goods companies in the online channel, helping them reach their sales potential on Amazon by developing and executing sales, marketing, and supply chain strategies. The company provides both strategy and execution for brands across a wide range of categories such as grocery, health and personal care, beauty and pet.

Beekeeper will continue operating under its current name as a business unit within Advantage’s technology division, Advantage Digital Technology.

“While e-commerce has continued to drive both online and offline sales over the past several years, so too have natural and organic products experienced accelerated household penetration and sales growth,” said David Cortese, president of Advantage Digital Technology. “Beekeeper sits at the interaction of these two trends and we are excited by how their expertise and credibility will enable us to meet the omnichannel needs of an increasingly important segment.”

Beekeeper also brings to Advantage and its clients proprietary technology for Amazon search advertising, campaign administration and reporting.

“Beekeeper’s technology is also a differentiator within this segment,” said Cortese. “They realized early on that the ability to win on Amazon not only requires experience with Amazon, it also increasingly requires technology to allow agencies, brokers and their brand partners to glean data-driven insights critical for maximizing the brands potential online.”

Beekeeper’s Founder and CEO Lynn Graham will continue leading the organization from its current headquarters in Mill Valley, Calif. Graham founded the company in 2007 when Amazon first started selling consumables online. Over the years, the company’s relationships with Amazon have deepened and the business has grown organically through word of mouth from Amazon buyers and clients.

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