Jun Group’s mobile technology enhances our ability to reach the right people, at the right times, with the right messages.”

IRVINE, Calif. — Advantage Solutions has acquired Jun Group, an industry-leading mobile video advertising company.

Jun Group’s mobile software platform will enable Advantage to help clients access and advertise to tens of millions of consumers in brand-safe environments. Terms of the transaction were not disclosed.

Jun Group’s mobile technology reaches consumers where they increasingly spend their time: in mobile applications. The company creates custom audience segments from opt-in poll questions. It then delivers beautiful, full-screen digital ads on smartphones, tablets and laptops/desktops.

Advantage has been steadily building its own advanced shopper marketing audience product, known as MomentAware, which uses real-time geo-location data to help brands and retailers scale consumer engagement and deliver results to the bottom line. Adding Jun Group’s platform into the mix now enables the company to deliver tailored messaging across screens to customers who are most likely to act.

“Jun Group’s mobile technology enhances our ability to reach the right people, at the right times, with the right messages,” said Jill Griffin, president of Advantage Marketing Partners. “This partnership instantly places Advantage at the forefront of multichannel, holistic marketing that’s based on consumer preference and personal interest.”

Clients of both companies will enjoy the benefits of truly consumer-centric advertising that’s both highly targeted and works seamlessly across channels.

Jun Group was advised on the transaction by investment bank Petsky Prunier.

Advantage Solutions

About: Jun Group

The word “Jun” means truth, and the company was built on the principles of honesty and transparency. Jun Group’s advertising technology enables millions of people to watch videos and visit the web pages of Fortune 500 brands on mobile devices, tablets, and laptops/desktops. Jun Group targets with great specificity in any geographic area across the US. The world’s best-known brands trust Jun Group to connect them with their customers because everything Jun Group does is viewable, brand-safe, and transparent.

Jun Group is based in New York, with offices in Chicago, Seattle, and Greater Los Angeles.