Advantage Smollan Acquires Flixmedia Digital Distribution Platform


LONDON - Advantage Smollan, the European joint venture between Advantage Solutions and Smollan Group, announced today its acquisition of Flixmedia, the leading global platform for the distribution of rich brand content to leading online retailers. Through the management and syndication of brand assets, Flixmedia's platform drives sales conversion, basket value and profit margins with impactful solutions designed to engage shoppers. Terms of the transaction were not disclosed.

Flixmedia helps brands and retailers optimize and influence sales across all channels with personalized shopper experiences. Leveraging their global retailer network of over 1,200 online properties across 68 countries, Flixmedia's platform brings a turnkey solution to the constant challenge of distributing consistent, comprehensive and compelling content online.

Flixmedia will continue operating under its current name, and CEO Scott Lester will continue leading the organization.

“As consumers continue to start the shopper journey online, whether it be for research or purchase, Flixmedia is there to support them with the highest quality content across the largest retailer network available,” said David Cortese, President of Advantage Digital Technology. “There's no doubt Flixmedia's proprietary solution will help drive growth for our brand and retailer partners throughout the world.”

“This is the right partner, at the right time, for Flixmedia to continue its journey to support global brands and retailers to maximize their multi-channel presence. The core values of the Advantage organization match well with those of Flixmedia and we are excited to be part of the group,” said Scott Lester, CEO and Founder of Flixmedia.

Laurence Clube, COO of Advantage Smollan said, “Bringing Flixmedia into the group broadens and complements the capabilities we can offer all of our clients and I couldn't be more excited about working with Scott and his team.”

About Advantage Smollan

Founded in 2015, Advantage Smollan is a jointly-owned holding company of Advantage Solutions (Advantage) and Smollan Group that provides unified sales, marketing, and technology solutions for consumer goods manufacturers and retailers across Europe. Advantage Smollan offers the industry's best capabilities and technology along with the local knowledge to address the unique dynamics of individual markets. The company combines Advantage's and Smollan's best practices and resources with the extensive experience and market leadership of each portfolio company – all aligned in service excellence, thought leadership, and entrepreneurial spirit to deliver better results for clients and customers.

About Flixmedia

Founded in 2005, Flixmedia has offices in the UK, USA and India serving 68 countries for their global Retail and Brand partners. For over a decade, Flixmedia has been trusted by over 100 of the world's biggest brands and 1,200 of the world's biggest retailers. Flixmedia's primary role is to provide innovative services that help their partners optimise sales conversion, basket value and profit margins on sales with impactful solutions to engage shoppers. With over 1.6 billion shoppers browsing across the Flixmedia Global Retail Network every year, their global shopper coverage is unrivaled.


Advantage Solutions:
Will Minton, VP Corporate Marketing
Bryce Robinson, General Counsel
Smollan Group
David Smollan, CEO
Tel: +27 11 640 8000
Advantage Smollan:
Laurence Clube, COO Advantage Smollan
Tel: +44 (0)7717 733 294
Ben Perrins, Chief Strategy Officer
Tel: +44 (0)208 358 3357