Upshot's laser focus on delivering highly creative, integrated consumer marketing on behalf of clients is a wonderful addition to our ever-expanding marketing capabilities."
IRVINE, Calif. — Advantage Solutions has acquired Upshot, an industry-leading consumer marketing agency based in Chicago. The addition of Upshot to Advantage will create a comprehensive end-to-end brand marketing capability that enables clients to optimize brand activation and the journey to purchase. Terms of the transaction were not disclosed.
Upshot will continue operating under its current name as a business unit within Advantage’s marketing division, Advantage Marketing Partners. Upshot’s delivery of marketing along the digitally enabled path to purchase complements Advantage’s deep retail and CPG industry knowledge, retailer connectivity and in-depth shopper data and insights. The unique collaboration will offer holistic marketing solutions that consider all points of influence and provides brand marketers and the C-suite with a transformative approach to consumer engagement and brand experience.
“Upshot’s laser focus on delivering highly creative, integrated consumer marketing on behalf of clients is a wonderful addition to our ever-expanding marketing capabilities,” said Jill Griffin, president of Advantage Marketing Partners. “With Upshot’s premium brand marketing capabilities, we can provide a holistic end-to-end solution to help chief marketing officers reimagine their customer journeys.”
Upshot creates bold brand ideas that flow through many different channels, media outlets and advertising touch points. To deliver such campaigns, the agency implements an innovative “seamless” approach, which consists of cross-disciplinary teams creating brand communications, shopper marketing and promotional programs for clients.
Founded in 1994, the agency has received several industry accolades including Top 50 Agency in Ad Age’s Agency Report Card and a top workplace in Chicago by the Chicago Tribune for five consecutive years. Kristofek will continue leading Upshot.