Expect deeper and more frequent promotions to capture value-conscious shoppers


Download your free copy of the Q2 Advantage Outlook report now to get the latest insights from senior-level executives at the world’s largest consumer goods companies and retailers. This quarter, the survey explores why CPG companies and retailers are leaning heavily into promotions, in-store displays and product innovation to reach value-conscious shoppers.

Learn more about these trends impacting the industry:

  • Measuring the effectiveness of promotions
  • National and private brands battle for shelf space
  • New-product innovation is back
  • Channel shifting to online, mass and club
  • Shrinkflation is real, as CPGs continue to downsize products

To learn more, fill out the form and download your copy today.

Do you have a question about our report or want to speak with an Advantage representative directly? Fill out our contact form for a prompt reply.

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For a look back at the Q1 2024 Report click here

Download your free copy of the Q2 2024 Advantage Outlook report

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