Expect deeper and more frequent promotions to capture value-conscious shoppers
Download your free copy of the Q2 Advantage Outlook report now to get the latest insights from senior-level executives at the world’s largest consumer goods companies and retailers. This quarter, the survey explores why CPG companies and retailers are leaning heavily into promotions, in-store displays and product innovation to reach value-conscious shoppers.
Learn more about these trends impacting the industry:
- Measuring the effectiveness of promotions
- National and private brands battle for shelf space
- New-product innovation is back
- Channel shifting to online, mass and club
- Shrinkflation is real, as CPGs continue to downsize products
To learn more, fill out the form and download your copy today.
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For a look back at the Q1 2024 Report click here