Promotions, private brands lead industry growth strategies
Download your free copy of the Q1 Advantage Outlook report now to get the latest insights from senior-level executives at the world’s largest consumer goods companies and retailers. This quarter, the survey focused on growth strategies that provide value to the inflation-weary consumer.
Manufacturers’ top strategies include promotions, larger pack sizes and marketing the cost-effectiveness of brands and categories. Retailers’ top strategy by a wide margin is private brand production, followed by promotions and larger pack sizes.
Learn more about these trends impacting the industry:
- Impact of manufacturer price list actions
- Increase of package sizes across the store
- Price gains driving overall dollar growth
- How high-performing retailers are succeeding
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For a look back at the Q3 2023 Report click here