Advantage Solutions’ brand activation agency Sunflower Group has been named to Adweek’s Fastest Growing Agencies for 2023, ranking No. 75 on the list of 100 advertising agencies, with sales growth of 106% from 2020 through 2022.
Sunflower Group is a brand activation agency that specializes in field sales and marketing leveraging tactics such as consumer promotions, sampling, experiential and social media.
“We’re honored and incredibly proud to be recognized by Adweek,” says Dee Hall, president of Sunflower Group. “A big part of our success comes from creating a growth culture with new business mavens at every level within Sunflower Group. We’ve empowered associates with a deeper understanding of the business side of running an agency, to understand our business goals and how agency growth directly impacts their individual career growth and recognition. It’s about creating an agency culture where people want to stay and grow and clients want to partner and innovate.”
To be eligible for Adweek’s Fastest Growing Agencies list, agencies provided three years of earned revenue, from 2020-2022, and had at least $250,000 in revenue in 2020.
“It’s a hard time to drive any bit of growth, let alone the eye-popping numbers of the 100 agencies featured in this year’s Fastest Growing Agencies list,” says Jameson Fleming, managing editor of marketing and agencies for Adweek. “They’ve found unique ways to drive business through specialized capabilities, alternative revenue models and clearly positioning their agencies to potential clients.”