IRVINE, Calif. — Four Advantage Solutions agencies were recently honored for their outstanding creative work on content, design and packaging.
Advantage’s AMP Agency and Upshot came away winners at this year’s Shorty Awards recognizing agencies and organizations producing outstanding content across digital and social. Daymon Design picked up five Vertex Awards for private-brand package design and Hatch Design notched a top honor at the Dieline Awards for product packaging.
AMP Agency was recognized as a winner and an audience favorite in UX/UI Design for its work reimagining the website of Teddie Peanut Butter, a nearly 100-year-old brand with a loyal following that sought to better showcase its brand, deep history and product diversity.
“We are ecstatic,” says Lawrence Wilford, vice president, experience design. “We are so proud of the UX team for their redesign of the Teddie Peanut Butter website and thrilled that they are being honored for their hard work.”
Also at this year’s Shorty Awards, Upshot took home a silver award for best instructional video for its work with Karo Corn Syrup. Its “Our No-Churn Cookies & Cream Ice Cream” video featuring Mario and Courtney Lopez demonstrating the recipe helped Karo’s website book a 222% increase in website traffic over a nine-week period last summer. This window included the first six weeks when the campaign was active and three weeks afterwards. The campaign helped boost sessions by 185% and time on site by 69%.
Daymon Design, meanwhile, won five Vertex awards at this year’s Velocity Conference for its packaging designs for private-brand products. Winners included:
- In collaboration with Weis Markets, Daymon Design received a silver award for its Weis by Nature Avocado Oil and bronze for Weis Quality Tortillas packaging designs.
- In collaboration with Harris Teeter, the agency received two 2023 Vertex awards: a gold for HT Traders Granola and a silver for HT Traders Nuts packaging designs.
- In collaboration with Brookshire Grocery Company, Daymon Design received a bronze award for its Brookshire’s Salsa packaging design.
And finally, Hatch Design picked up first place in the Dairy or Dairy Alternative category at the Dieline Awards for its packaging work with Alec’s Ice Cream, the regeneratively farmed A2 frozen dessert. The Dieline Awards are viewed as a premier arbiter for the world’s best packaging since 2010.