Inflation Continues to Concern Grocery Shoppers and Alter Spending

Download your free copy of the newly released Advantage 2024 Shopper Outlook Report, a survey of more than 8,000 shoppers conducted by SMART CPG Consulting, a division of Advantage Solutions.

According to survey findings, 55% of shoppers have switched to buying less expensive options because of inflationary price increases, while 52% say they have switched to lower-priced brands.

Additional findings include:

  • Rise of the consumer behavioral shift of paring back out-of-home spending
  • Impact of retailer promotions and everyday low prices on shopping behaviors
  • Decline in shopper spending due to increased pricing

For more insights, download the full Advantage 2024 Shopper Outlook.

The Advantage 2024 Shopper Outlook was sponsored by Advantage Customer Experience; Ajinomoto; Pete & Gerry’s; RIOT Energy; StarKist; Daisy Brand; Musco Food Corp.; The Krusteaz Company; Reynolds Consumer Products; Upfield; and Utz Brands.

Do you have a question about our report or want to speak with an Advantage representative directly? Fill out our contact form for a prompt reply.

Please contact [email protected].


Download your free copy of the Advantage 2024 Shopper Outlook Report

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