Inflation Continues to Concern Grocery Shoppers and Alter Spending
Download your free copy of the newly released Advantage 2024 Shopper Outlook Report, a survey of more than 8,000 shoppers conducted by SMART CPG Consulting, a division of Advantage Solutions.
According to survey findings, 55% of shoppers have switched to buying less expensive options because of inflationary price increases, while 52% say they have switched to lower-priced brands.
Additional findings include:
- Rise of the consumer behavioral shift of paring back out-of-home spending
- Impact of retailer promotions and everyday low prices on shopping behaviors
- Decline in shopper spending due to increased pricing
For more insights, download the full Advantage 2024 Shopper Outlook.
The Advantage 2024 Shopper Outlook was sponsored by Advantage Customer Experience; Ajinomoto; Pete & Gerry’s; RIOT Energy; StarKist; Daisy Brand; Musco Food Corp.; The Krusteaz Company; Reynolds Consumer Products; Upfield; and Utz Brands.
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