Retailers, manufacturers turn to innovation, pricing shifts
Download your free copy of the Q3 Advantage Outlook report now to get the latest insights from senior-level executives at the world’s largest consumer goods companies and retailers. This quarter, the survey looks at how CPG companies and retailers are leaning in on innovation in national brands and private brands as well as pricing strategies to meet the needs of value-conscious shoppers.
Learn more about these trends impacting the industry:
- More than one-third of manufacturers will pump up product innovation over the next 12 months
- Retailers plan to hit the gas on private brand innovation
- Manufacturers and retailers diverge on how to evaluate the success of new products
- Nearly six in 10 manufacturers plan no price increases in the next 12 months
- More than a quarter of retailers will be lowering everyday prices
To learn more, fill out the form and download your copy today.
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