What do We Do?

We generate demand for consumer brands and retailers, converting shoppers into buyers in every way they shop.

A ONE-OF-A-KIND ENTERPRISE

We provide brands and retailers with unmatched scale, intelligence and top talent.

The Advantage of Advantage

Our position at the intersection of brands, retailers and consumers affords us a unique perspective.

A Relentless Dissatisfaction With the Status Quo

Restless? Humble? Focused on the future? Yes, yes and most certainly yes.

Delivering results in the consumer goods and retail sphere demands nothing less, which is why we’ve embraced change from the start.

Future-Forward Vision and Service

Our unique vantage point allows us to strategically and proactively invest in new ways to solve problems and seize on opportunities faster.

We continually invest in

  • The best talent
  • The newest and most sophisticated technology, data and analytics
  • Ahead-of-the-curve capabilities

Our Diversity Is Our Superpower

A service business is a people business and we’re powered by skilled and passionate people.

We’re a talented, diverse group of more than 60,000 associates — entrepreneurs, subject matter professionals, retail operators, data scientists and creatives — with experience in a broad range of industries.

We’re committed to creating a workplace where everyone is respected, valued for their uniqueness and has an opportunity to succeed. Our eight employee resource groups offer associates the opportunity to build community, grow personally and professionally, and bring their perspective to topics that spur innovation and build business.

The Advantage of Advantage

Our position at the intersection of brands, retailers and consumers affords us a unique perspective.

A Relentless Dissatisfaction With the Status Quo

Restless? Humble? Focused on the future? Yes, yes and most certainly yes.

Delivering results in the consumer goods and retail sphere demands nothing less, which is why we’ve embraced change from the start.

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Future-Forward Vision and Service

Our unique vantage point allows us to strategically and proactively invest in new ways to solve problems and seize on opportunities faster.

We continually invest in

  • The best talent
  • The newest and most sophisticated technology, data and analytics
  • Ahead-of-the-curve capabilities

slide-image

Our Diversity Is Our Superpower

A service business is a people business and we’re powered by skilled and passionate people.

We’re a talented, diverse group of more than 60,000 associates — entrepreneurs, subject matter professionals, retail operators, data scientists and creatives — with experience in a broad range of industries.

We’re committed to creating a workplace where everyone is respected, valued for their uniqueness and has an opportunity to succeed. Our eight employee resource groups offer associates the opportunity to build community, grow personally and professionally, and bring their perspective to topics that spur innovation and build business.

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News and Publications

05.28.2024

Expect deeper and more frequent promotions to capture value-conscious shoppers: Advantage Outlook

Despite easing inflation and low unemployment, value-conscious shoppers continue to shape retail trends this year….

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05.13.2024

‘Sampling is in our DNA’: How Advantage is helping Mid-Day Squares conquer Canada

Selling 90,000 Mid-Day Squares. In one store. In 13 days. That kind of record-breaking performance…

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05.09.2024

Advantage reaffirms full-year 2024 guidance; details technology investments

Advantage Solutions today reported first-quarter revenues of $906 million, up 1% over the same period a year…

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05.07.2024

Advantage is joining in the fight to end period poverty

The challenge for many women and girls to afford feminine hygiene and menstrual products, known…

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Our Clients

From emerging brands to the world’s most recognized names, we’re proud to serve more than 3,500 clients across a wide variety of industries.