Retailer-Centric Services


Increasingly over the past decade, Advantage has consulted with retailers on their needs and pain points to provide them with solutions. Our recent strategic combination with Daymon further enhanced our retailer-centric offerings, giving us deeper insights, further reach, and an expanded toolbox to help clients and customers drive profitable growth in today's landscape.

Daymon WorldWide​


Daymon is a leading provider of retailer-centric solutions to retailers and brands, having been at the forefront of the private brand industry since 1970 and offering a global service portfolio that includes strategy and insights, sourcing, packaging and branding design, in-store retail execution, and consumer experience marketing.

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In-Store Media Programs


Our connectivity to manufacturers and retailers makes us ideally situated to manage a wide variety of media, merchandising, and display platforms that help manufacturers and retailers connect with shoppers at key moments on the path to purchase, differentiate their in-store experience, and drive sales.​​

​FreshSpace - Creates media impressions by placing ads and coupons on staple items such as milk, bread, eggs, produce, and fresh meats to reach shoppers at home via multiple touch points.

PromoPoint​ – Retailer promotion agency specializing in the creation and execution of engaging multi-brand marketing programs.

StoreBoard Media​​ – Unique media solution places five-foot high, full-color advertisements on security pedestals at the entrances and exits of major retailers, reaching shoppers as they are about to make a purchase.

Superfridge – In-store marketing and merchandising program that delivers consumer engagement, product trial, and incremental sales for frozen and refrigerated brands at the point of purchase.