What do We Do?

We generate demand for consumer brands and retailers, converting shoppers into buyers in every way they shop.

A ONE-OF-A-KIND ENTERPRISE

We provide brands and retailers with unmatched scale, intelligence and top talent.

Branded
SERVICES

We serve as an extension of consumer products companies’ marketing, sales, omnicommerce, business process outsourcing and supply chain teams, providing the reach and expertise to get brands onto shelves and into shoppers’ hands.

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Retailer
SERVICES

We provide in-store merchandising, store brand and marketing development and experiential support to retailers, expertly designed and delivered to meet shoppers’ needs.

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Experiential
SERVICES

We bring brands to life by providing live events, demonstration and sampling to consumers where they live and shop.

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The Advantage of Advantage

Our position at the intersection of brands, retailers and consumers affords us a unique perspective.

A Relentless Dissatisfaction With the Status Quo

Restless? Humble? Focused on the future? Yes, yes and most certainly yes.

Delivering results in the consumer goods and retail sphere demands nothing less, which is why we’ve embraced change from the start.

Future-Forward Vision and Service

Our unique vantage point allows us to strategically and proactively invest in new ways to solve problems and seize on opportunities faster.

We continually invest in

  • The best talent
  • The newest and most sophisticated technology, data and analytics
  • Ahead-of-the-curve capabilities

Our Diversity Is Our Superpower

A service business is a people business and we’re powered by skilled and passionate people.

We’re a talented, diverse group of more than 60,000 associates — entrepreneurs, subject matter professionals, retail operators, data scientists and creatives — with experience in a broad range of industries.

We’re committed to creating a workplace where everyone is respected, valued for their uniqueness and has an opportunity to succeed. Our eight employee resource groups offer associates the opportunity to build community, grow personally and professionally, and bring their perspective to topics that spur innovation and build business.

Diversity, Equity and Inclusion

The Advantage of Advantage

Our position at the intersection of brands, retailers and consumers affords us a unique perspective.

A Relentless Dissatisfaction With the Status Quo

Restless? Humble? Focused on the future? Yes, yes and most certainly yes.

Delivering results in the consumer goods and retail sphere demands nothing less, which is why we’ve embraced change from the start.

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Future-Forward Vision and Service

Our unique vantage point allows us to strategically and proactively invest in new ways to solve problems and seize on opportunities faster.

We continually invest in

  • The best talent
  • The newest and most sophisticated technology, data and analytics
  • Ahead-of-the-curve capabilities

slide-image

Our Diversity Is Our Superpower

A service business is a people business and we’re powered by skilled and passionate people.

We’re a talented, diverse group of more than 60,000 associates — entrepreneurs, subject matter professionals, retail operators, data scientists and creatives — with experience in a broad range of industries.

We’re committed to creating a workplace where everyone is respected, valued for their uniqueness and has an opportunity to succeed. Our eight employee resource groups offer associates the opportunity to build community, grow personally and professionally, and bring their perspective to topics that spur innovation and build business.

Diversity, Equity and Inclusion
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News and Publications

10.14.2024

At NACS Show, Advantage generates buzz with celebrity appearances — for brands old and new

For the past 18 years, Suzie Hall has coordinated the logistics for Advantage Solutions at…

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10.14.2024

This Thanksgiving, stressed-out shoppers seek deals, with a side of convenience

Each year, as Thanksgiving approaches, consumers’ thoughts naturally turn to food, family and friends. But…

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10.10.2024

As Latine consumer base grows, here’s what brands should know

Liz Aviles and Gerardo “G” Orta are both proud descendants of Latine immigrants and torchbearers…

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10.03.2024

Retailers, brands turn to innovation and price shifting to draw shoppers: Advantage Outlook

As the rate of inflation continues to slow, retailers and consumer packaged goods manufacturers are…

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Our Clients

From emerging brands to the world’s most recognized names, we’re proud to serve more than 3,500 clients across a wide variety of industries.