Why​​ U​s?

Advantage is the nation's leading business solutions provider to manufacturers and retailers, with unmatched capabilities and a history of building strategic, customizable, and insight-driven solutions that maximize efficiency and results.

Our Purpose

We Grow
People, Brands,
and Businesses

Our Promise

Drive Growth
Through Winning
Insights and Execution

Our Winning Together Values

Passion for Winning

We are relentless about delivering winning results for our clients, customers, and associates. We only win when they do. We set clear objectives, measure our peformance, and execute with tenacity. Sustained success is achieved through outcomes, not activity.

Practical Innovation

What got us here won't get us there. We refuse to leave well-enough alone; this is the mindset that fuels our growth. We experiment and challenge convention to uncover new and better ways to serve clients and improve ourselves.

All-In Accountability

This is our business. We are not bystanders. If something isn't right, we fix it. We speak our minds to make things better. We are accountable for our actions and outcomes.

Service Excellence

Our success is directly linked to the quality of service we deliver. We are wired to roll up our sleaves and help. We are extremely responsive to requests, we seek to understand needs and priorities, and we proactively share ideas and news.

Better Together

Creating great solutions is an enterprise-wide team sport. We ask for and offer help to one another. We appreciate the power of diverse perspectives. We share information and strive to create an environment that welcomes and values everyone.


Proactive Thought Leadership

We consistently hear from clients transitioning to us from other sales agencies that the way Advantage drives business by adding value and being engaged as a strategic partner is unlike anything they previously experienced. We strive to be seen as a partner who not only executes against our clients' strategies but also provides the insights and thought leadership that fuel them. This type of proactive thinking and ownership over delivering profitable growth happens every day throughout our organization – business managers scouring the landscape for sales opportunities, retail managers tweaking routing patterns, the Client Team delivering strategic leadership, and our most Senior Executives actively engaged in your business.

Closer to the Customer

Advantage provides insight-based, integrated sales and marketing solutions at retailers across North America (our "Customers"). Advantage has the strength and scale to engage in truly strategic partnerships with Customers, ensuring deep understanding of their strategies and systems. This knowledge, along with our proprietary technology and proactive talent, enable us to share superior insights at HQ and at store level, driving sales and keeping valued shoppers returning to their stores.

Flexible and Customized Model

Advantage does not believe in a one-size-fits-all approach. We collaborate closely with clients to develop tailored, flexible solutions designed to suit specific needs and maximize results. The solutions we develop are also scalable and continuously evolving to meet changing demands.

Leading Edge Technology

Retail Technology Advantage retail associates are armed with the industry's most innovative tablet technology for collecting, analyzing, and delivering data in an actionable format. Our Advantage Retail Technology Services (ARTS) sophisticated solutions stand alone in their ability to offer functionality, durability, and store-condition insights. Our proprietary "Pitch Book" application is loaded on every rep's device and enables our retail force to quickly and successfully present promotional events and sell displays to store personnel.

Analytics, Insights​​ & Intelligence Technology Advantage's ability to make proactive, insight-based recommendations at the headquarter sales level is fueled by our proprietary business intelligence tools. Sales Opportunity Explorer retrieves, interprets, and applies data in the selling process, while Causal Opportunity Explorer analyzes the effectiveness of trade-promotion and optimizes distribution, pricing, and assortment.


Advantage Marketing Partners is a top-ranked agency differentiated by size, experience, and ability to ground programs in insights, as well as the close relationships we have with our retailers. Advantage Marketing Partners has become a one-stop shop with services ranging from program planning and execution to shopper-centric custom publications and field events.

Case St​​udies​

We take pride in delivering outstanding results. Read about the successes we've achieved with our clients and customers.​​​​​​​​​

Sargento During the very first quarter of Advantage representation Sargento achieved a record quarter for net sales, volume, and profit, with volume up over 7% in Q4.

Pepsi Warehouse Sales. Transitioning contract writing to Advantage resulted in thousands of hours delivered back to the PWS sales force to focus on selling.

Unilever Unilever has more than doubled the size of the team and expanded outsourcing at Advantage to include on-site space management support at their largest retailer customer.