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Retail Services

Retail Services

Advantage operates multiple continuity retail teams in addition to a vertical project and surge team. The continuity teams drive incremental sales and brand visibility through effective in-store selling and by executing the fundamentals of merchandising with tablet technology. Meanwhile, our project and surge team members are always ready to respond to special projects and in-store execution needs with minimum lead times.

Co​ntinuity Coverage

​Advantage's approach to continuity retail coverage is unique in that we operate multiple syndicated, dedicated, and hybrid teams. Each continuity team is singularly focused on a manufacturer and/or class of trade, such as grocery, mass, drug, home improvement, convenience, club, military, and natural. This separation creates retail sales professionals with more expertise in their specific niche and fewer SKUs to manage.  Having the highest ratio of full-time reps also leads to superior focus and brand expertise. This all results in enhanced in-store selling and the ability to execute more key tasks: ensuring distribution, pricing, promotional and schematic compliance, correcting voids and out of stocks, rotating product, cutting in new items, etc.​​

Advan​tage Retail Technology Services

Retail Services

Our retail technology platform provides a competitive advantage in store by leveraging innovative field merchandising technology and in-store selling applications.

In-Store Merchandising

Advantage supports in-store activities with a flexible, effective, and powerful retail technology solution that provides retail personnel with accurate store level authorizations. We leverage retailer POS data to quickly and efficiently identify and repair store-specific SKU issues including voids, out of stocks, and out of dates. Our retail reps work the shelf quickly and accurately with software and a Bluetooth scanner to record data on the tablets. Our retail software also supports live orders, promotion compliance, and competitive reporting. The unique client audit software keeps clients connected to our retail associates, allowing them to see exactly what's being done in store.

In-Store Selling

Advantage's Pitch Book in-store selling application provides our sales reps with professionally-developed sales stories integrated with store-level data for presenting new items, promotional events, and display recommendations. With access to a retailer's POS data we can help store managers understand their store-specific sales performance, calculate their missed sales, and implement merchandising changes to maximize sales and profits.


We offer powerful and flexible reporting capabilities that provide full visibility and real-time updates on in-store conditions, trends, and results. The reporting system provides tactics to ensure our managers can react quickly to field conditions, analytics and tools to quickly analyze data and uncover results, and executive dashboards to visually track key KPIs and trends.

Resets and Surge Projects


​When ad hoc projects call for merchandising solutions or incremental resources, Advantage's talented project team delivers exceptional in-store execution with minimum lead times and shorter time frames. Our merchandising services team provides "surge and project" prescriptive task services to enhance in-store merchandising, including assembly, auditing, in-store selling, mystery shopping, new item placement, POS placement, product recalls, rack building, rotation, section mapping, store set support, and warehouse inventories. Additional services provided within our merchandising services portfolio include project solutions, commercial services, build-to-suit flexible continuity, and fulfillment.​​​​​​​​​​