Adlumina is a SaaS analytics platform that empowers sales teams to identify performance opportunities and their root causes by asking and answering the right business questions. By combining data simplification with a proprietary analytic workflow, high impact insights are uncovered faster and more effectively than ever before.
Click-through navigation and integrated dashboards seamlessly guide users through a sequenced set of best-in-class data grids with powerful visualizations that dynamically change as data grids change. Presentation-ready exports to both Excel and PowerPoint bring collaborative insights into sharp focus with a single click.
Adlumina helps sales teams:
- KNOW WHERE TO LOOK: high-level category performance across multiple geographies with specific sales performance alerts
- ASK AND ANSWER THE RIGHT QUESTIONS: snapshot of category performance for a selected geography conveniently located in one place
- UNDERSTAND THE OPPORTUNITIES: detailed category and brand level client and competitive performance for single category/geography analysis
- CONSIDER SHOPPER BEHAVIOR: the most intuitive decomposition of category leakage (Leakage Tree) available
- EVALUATE ITEM-LEVEL DETAIL: detailed item-level client and competitive performance for single category/geography analysis