Retailers ramp up private brands, with a focus on a changing consumer
Consumers are savvier than ever when it comes to getting the products they want at…
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Four keys for retailers to build a successful private brand strategy
These aren’t your dad’s white-labeled generics. After posting 5.3% sales growth in 2023, nearly doubling…
Learn MoreDaymon report reveals consumer shift to private brands spurring new-product and retail innovation
The recently released 2023 Private Brand Intelligence Report, based on a survey conducted by Daymon, an…
Learn MoreCPG Manufacturers’ and Retailers’ Strategies Differ on Private Brands, Survey Says
Consumer packaged goods innovation is rising, list price increases are waning and retailers are focused…
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