2022 Holiday Outlook: Consumer Shopping Insights for Retailers
Adlucent’s “2022 Holiday Outlook: Consumer Shopping Insights for Retailers” dives into the year’s consumer sentiment…
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P2PI’s Women of Excellence Honors AUC’s Valerie Bernstein
IRVINE, Calif. ― Valerie Bernstein, executive vice president, business development and marketing, Advantage Unified Commerce…
Learn MoreDear Brands — Hispanics Are More Than Hard Work and Great Fiestas
Liz Aviles of Upshot, an Advantage agency, offers advice to marketers creating Hispanic-centered campaigns.
Learn MoreSearch Isn’t Sexy, But It Sells
Advantage Unified Commerce’s Will Blesener shares tips for getting the most out of search marketing.
Learn MoreModern Measurement: The Subtle Art of Generating Results and ROI
Advantage Unified Commerce’s Fran Brinkman offers best practices for leveraging marketing performance data.
Learn MoreExperiential Marketing Comes Back Strong ― But Changed
The worldwide trauma of the pandemic taught us many things about humanity, including our deep…
Learn MoreGen Z Doesn’t Care About NFTs, but Here’s Why They May Eventually
Upshot’s Bianca Borrero-Barreras offers advice for brands using NFTs as marketing tools.
Learn MoreHow Brands Are Preparing for Virtual Shopping
Advantage Unified Commerce’s Valerie Bernstein looks to the future of online purchasing.
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