Shopper Marketing Builds Brands, Drives Loyalty
Shopper marketing is a powerful promotion strategy, with both immediate and long-term positive impact on…
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Proof Positive: Sampling Brings Long-Term Value
In-store sampling drives brand loyalty and reinvigorates sales of established brands, according to a study…
Learn MoreAdvantage Solutions Acquires Jun Group
IRVINE, Calif. — Advantage Solutions has acquired Jun Group, an industry-leading mobile video advertising company. Jun Group’s…
Learn MoreData Wars
Research by Adlucent, an Advantage Marketing Partners agency, reveals consumers want more transparency around brands…
Learn MoreAdvantage Acquires The Data Council
IRVINE, California — Advantage Solutions announced today its acquisition of The Data Council, the leading…
Learn MoreAdvantage Marketing Partners Named Top 10 Largest Agency
IRVINE, Calif. — Advantage Marketing Partners announced today Ad Age has named the agency collective one…
Learn MoreInside Advantage Spring 2017
This issue of Inside Advantage explores the Centennial shopper and consumers’ most “receptive moments.”
Learn MoreAdvantage Acquires Award-Winning Upshot Agency
IRVINE, Calif. — Advantage Solutions has acquired Upshot, an industry-leading consumer marketing agency based in Chicago. The…
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