Hot Stuff: Outdoor Grilling Season Takeaways
With 75% of adults owning a grill or smoker, sales opportunities abound if consumer goods…
Inside Advantage Spring 2019
Learn more about e-commerce opportunities, consumer insights, increasing RORI and new shopper marketing research.
Unleashing the Power of Trade Promotions
Retailers and consumer goods companies are paying too little attention to trade promotion’s influence on…
The Commerce Score Helps Prioritize Digital Opportunities
One of the most pressing business challenges facing consumer goods manufacturers is not the identification…
Shopper Marketing Builds Brands, Drives Loyalty
Shopper marketing is a powerful promotion strategy, with both immediate and long-term positive impact on…
Proof Positive: Sampling Brings Long-Term Value
In-store sampling drives brand loyalty and reinvigorates sales of established brands, according to a study…
Americans Are Getting Snack to Health
The rise in clean-label and plant-based eating is changing the snacking landscape in America.
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