Social channels drove revenue for brands 100% more efficiently in 2020 versus 2019 — and this year the opportunity to leverage social in performance marketing programs will continue to grow, according to “Social Insights and Tactics That Will Help You Drive Conversions in 2021,” a new report by Adlucent, an Advantage Marketing Partners agency.
The report offers strategies for embracing social commerce, advertising and community to influence consumers’ purchase decisions. “Social Insights and Tactics That Will Help You Drive Conversions in 2021” includes insights on:
- How consumer behavior is evolving, with a focus on 2020’s influence
- Effective social tactics that Adlucent’s performance marketing clients have implemented to accelerate outcomes in the current landscape
- How brands can reduce friction along the customer journey