MINNEAPOLIS — JLB, a retail consulting firm that provides support to brands primarily sold at Target, is expanding its suite of services with the addition of Bump Club and Beyond, a provider of resources and events to parents and parents-to-be.

Bump Club and Beyond is the premier parenting resource, influencer and community working with retailers and brands to reach and engage parents with authentic programming and content. Its community of more than 4 million parents rely on Bump Club and Beyond for product recommendations and expert parenting advice. Its unique access to parents and future parents affords brands and retailers the opportunity to connect directly with these primary household purchasers.

The addition of Bump Club and Beyond is part of JLB’s continuous evolution. The agency’s 34-year history of innovation and expansion of new services and capabilities has fueled growth for JLB’s brand partners and powered its ability to help them and retail partners meet consumers’ changing needs.

“This is a very exciting time for JLB and Bump Club and Beyond to come together to build on our complementary capabilities,” said Joe Driscoll, president of JLB. “Our combined insights and partnerships will provide an incredible opportunity to grow the Bump Club and Beyond community and drive unique and differentiated content and activations unparalleled in our marketplace.

“JLB’s expertise in consumer behavior, retail merchandising and omnichannel activation will be amplified through the unique partnership with Bump Club and Beyond. Together, we’ll develop  integrated strategies and programming that benefit parents and our brand and retail partners.”

Both JLB and Bump Club and Beyond are part of Advantage Solutions.