The idea of a restaurant being “open” has changed during the last few months, but as more restrictions are lifted and guest confidence returns, foodservice operators are searching for ways to drive traffic to their reopenings, however grand or gradual they may be.
In this Restaurant H.E.L.P podcast “Grand Reopening,” hear from Chef Jessica Bograd of CSSI Marketing + Culinary and Tim Bade, chief creative director for Marlin Network, both Advantage Marketing Partners agencies, as they discuss what they’re seeing in the industry, examples of operations doing things right and how foodservice operators can drive traffic now and in the future. They also explore the idea of “hygiene theater” and understanding guests not only want a clean restaurant, they want to see cleaning procedures and practices.
Restaurant H.E.L.P. is a partnership between Foodable and Marlin Network.